Marketing for a Man... A Refreshing and Honest Guide for Women Who Are Not Idiots

Valentines Day is upon us once again, ladies, and imaginations are sparked with our thoughts and dreams of what we expect from this Day of Days. Some people’s ideas resemble a rendezvous from a Bronte novel, while the majority of women’s minds are filled with Valentine’s memories that are more reminiscent of the works of Stephen King. However, more often as we interviewed single professional women, we found that many are completely convinced that Valentine’s Day is something made up by happily married ex high school cheerleaders in an effort to make their single friends feel like crap.

But according to the latest literary endeavor from resident Austin marketing and relationship guru Jerri Conrado, Valentine’s Day- like any other day- is all about your outlook.

Jerri’s recently released book and online community, Marketing for a Man: It’s not what you think sheds an intelligent light on the dilemmas that greet a single professional woman on a daily basis and gives practical and honest advice. The foundation of Conrado’s book is based on four major marketing principles:

1. Understand your target market…..MEN
2. Successfully brand yourself
3. Communicate to captivate
4. Sell the appeal and close the deal