Author Summary: Jerri uses real-life experiences from her business and professional life as research material for her books. In addition to being the author of several published works, included the popular Marketing for a Man, Jerri has accomplished the following:
• Over fifteen years of experience, with a proven track record of high dollar sales, implementing effective marketing and growth strategies, and delivery to tight budgets and deadlines in competitive environments, across industries.
• Effective project management skills, strong interpersonal skills, demonstrated teamwork skills, and stellar communication skills.
• A gifted creative thinker and can easily conceptualize, design and implement compelling and engaging campaigns.
• Experience in global marketing and international business-to-business relations.
• Relevant experience in developing and maintaining customer relationships in both retail and manufacturing.
• Extensive experience in commercial sales and marketing techniques, including: branding and image development, positioning/messaging, advertising, media and community relations, trade show marketing, sales tools, collateral, channel programs, training, promotions, SEO and web marketing practices, analytics, CRM tools, market research, and competitive analysis.
• Understanding of relationship based sales and a proven track record of closing sales with contracts consistently ranging from $25,000 to $50,000. Comfortable communicating and interfacing at all levels internally and externally, particularly in sales and relationship development.
• Current experience and knowledge of Web 2.0 marketing initiatives
• Experience with both government and commercial clients.
• Speaker and mentor for numerous organizations across the country, interviewed on multiple radio programs, author and co-authored four books, a sought-after connector in the business community.
